At Swedish Film AB, we care about your personal integrity. In this privacy policy, we inform you about how we handle your personal data in connection with you visiting our websites, registering for a trial month, purchasing our products or services or when you are otherwise in contact with us.
In our policy, you will also find information about what rights you have regarding the processing of your personal data in accordance with the General Data Protection Regulation (GDPR). We may make changes to our Privacy Policy to reflect changes in our business, on our websites or services, or applicable law. The latest version of the privacy policy is always available here on the website.
Feel free to contact us if you have any questions or comments.
Personal data is any information that directly or indirectly (with or without other data) can be linked to you, e.g. name, social security number, IP address or purchase history.
Swedish Film AB, Org. 556556–5925, Box 6014, SE-171 06 Solna, Sweden, is the data controller for the personal data collected and processed by the company and is responsible for ensuring that such processing takes place in accordance with applicable legislation. Swedish Film AB is the data processor in cases where, for example, a school has signed an agreement for access to the services at www.filmochskola.se. The school in question is the data controller for its employees' personal data.
When you visit our websites as a logged-in customer, purchase our products or services or are otherwise in contact with us, we collect personal data such as full name, address, email address, telephone number, payment details, purchase, order and usage history, IP address and other case-related information, such as information you provide when contacting our customer service. We may also collect and update your address information via third-party services for payment solutions, address updates, and creditworthiness information from credit rating agencies, banks, and other financial institutions.
A) To be able to handle orders and purchases
Personal data is processed to enable the following:
- Delivery of an ordered/purchased product or service (including notification of delivery or contacts in connection with delayed delivery).- Processing of payment (including analysis of possible payment solutions, which may include checking against payment history and obtaining credit information from credit reference agencies.- Address checking against external sources, e.g. Unifaun, Klarna or similar.
The categories of personal data that are processed are:
- Name- Contact details (e.g. address, email, phone number)- Payment information (e.g. billing address, time of transaction, reference number)- Payment information- Credit reports from credit reference agencies- Order information- User details for logging in to www.filmochskola.se- Your correspondence
Legal basis:-Performance of purchase contract.
This collection of your personal data is necessary for us to be able to fulfil our obligations under the purchase agreement.
Storage period:- Until the purchase has been completed (including delivery and payment) and for a period of 36 months thereafter in order to be able to handle any complaints.
B) To be able to administer www.filmochskola.se
Personal data is processed to enable the following:
- Granting permission to log in- Ensuring identity- Maintaining accurate and up-to-date data- The ability for you to save favourites and similar facilitation measures- Managing your customer choices (e.g. your profile and your settings under "My page")
The categories of personal data processed are:
- Name- Municipality- School (school name)- Username and password
- Phone number (work phone)- Email address- Settings regarding your profile and personal choices
Legal basis:- Performance of contract. The processing is necessary for the creation and administration of your pages.
Storage period:- Until you close your account. If your account has been inactive for 18 months, we'll delete your account and associated information. By inactivity, we mean that the trial month has expired or your or your school's agreement has ended.
C) To be able to handle customer service issues
Personal data is processed to enable the following:
- Communication and answering questions to customer service via phone, email or in digital channels (including social media).- Identification- Investigation of complaints and support cases (including technical support).
The categories of personal data that are processed are:
- Name- Contact details (e.g. address, email, phone number)- Username and password- Order history- Payment information
D) To be able to comply with legal obligations (e.g. regarding requirements in the Accounting Act, product liability and product safety, and protection of personal data in IT systems).
Personal data is processed to enable the following:
- Comply with legal obligations, as required by law, judgment, or governmental decision. Such obligations may, for example, relate to requirements relating to product liability, such as the production of communication and information to customers about and product recalls, e.g. in the event of the termination of the right to distribute title in the assortment to the extent required by the Accounting Act or the Money Laundering Act and can be attributed to an individual.
The categories of personal data that are processed are:
- Name- Contact details (e.g. address, email, phone number)- Username and password- Order history
- Payment information- www.filmochskola.se user details- Payment history
Legal basis:- Legal obligation.
Storage period:- For as long as we are required to store the data under applicable law.
E) To be able to market products and services.
Personal data is processed to enable the following:- To display relevant product recommendations, to suggest current titles, to remind you of current titles or similar measures to improve your experience.- To send direct marketing via e-mail, text message, social media or other similar electronic channels of communication and by post.- To carry out promotions or send offers and invitations to events.
The categories of personal data that are processed are:
- Name- Contact details (e.g. address, e-mail, telephone number)- Details of completed purchases
Legal basis:- Fulfillment of agreements for Film and School customers- Balancing of interests for visitors to websites- Consent for recipients of newsletters who have signed up for such mailings themselves
Retention period:- For performance of contract: Until you close your account.
We only share your personal data when this is a legal requirement or otherwise permitted by law. In some cases, we may use data processors who help us with marketing or to process agreements and orders, e.g. freight forwarding and logistics companies, bank and credit card companies or marketing suppliers. In such cases, we have entered into an agreement for the data processor that ensures that there are security measures in place to protect your data. When we share your information, it will be used for the same purposes for which we originally collected it.
We minimize the transfer of personal data to countries outside the EU/EEA. In cases where this occurs, e.g. in connection with system support and maintenance, it is done in accordance with particularly high requirements and agreements.
We also share your personal data with certain companies that are independent data controllers, such as authorities or companies that offer independent payment solutions or general goods transport.
These companies control how the information is to be processed in accordance with their privacy policies.
We take the necessary legal, technical and organisational security measures to protect your personal data from being manipulated, lost, destroyed or unauthorised access to it. Our safety practices are updated as technology evolves and improves.
Currently, you can follow us via various social media platforms, including Facebook, YouTube and Instagram. We do this in order to be able to market ourselves and communicate with the people who contact us to ask questions or have discussions. If you as a private individual choose to publish content, such as a post or a comment, on one of our public pages, you consent to us processing the personal data that you publish. In addition to storing your personal data in the service you have published it, we also process it by reading, possibly replying to and eventually deleting it. You can withdraw your consent at any time by deleting what you have published yourself. Once every six months, we go back and delete all content from the penultimate six months.
Please remember that by publishing content on our public pages, you also provide the information you publish to the social service provider, i.e. Facebook, YouTube or Instagram. Swedish Film has no control over what these providers do with your data, but it is completely regulated by their own terms and conditions for each service.
We use cookies to be able to evaluate our website with the help of Google Analytics.Read more about our cookie policy.
In accordance with the GDPR, you have certain rights regarding the processing of your personal data. Please contact us to find out about your personal data stored with us. gdpr@swedishfilm.se
You always have the right to request that your personal data be corrected. You have the opportunity to log in to swedishfilm.se and correct incorrect information, or contact us at gdpr@swedishfilm.se.
You can request the deletion of your personal data, provided that we do not have an obligation to save the personal data in accordance with applicable laws and regulations.
Restriction of treatment:
You have the right to object at any time to the processing of your personal data based on a balancing of interests. You also have the right to object to your personal data being processed for marketing purposes. This means that you have the right to say no to newsletters and other marketing mailings from us. If you object to marketing, your personal data will no longer be processed for such purposes.
If you have questions related to data protection and privacy or believe that we have handled your personal data incorrectly, you can always contact us via gdpr@swedishfilm.se.